Brad Herman

Professional and Academic Portfolio

design
Web Application: "Roslin: a better course management system"
by Brad Herman, Katrina Lindholm, Ivan Tam, and Gary Yao, 2007
for Masters Degree Final Project, advised by Ray Larson

Description - The Roslin team has designed and developed an easy to use on-demand course management software for university instructors and students. This application is more extensible and provides a more intuitive and enjoyable user experience than competing solutions.
Unlike existing courseware software applications, Roslin was developed with the Ruby on Rails agile web application framework. This allowed rapid prototyping and user testing. Instead of offering a wide array of features, the Roslin project focused on producing high quality core components.

View the project.
Read the writeup.

design
Mashup: "Conradi Music News"
by Brad Herman and Ole Jacob Eriksen, 2006
for IS 290-3, Web-Based Services, with Erik Wilde

Description - A web-based mashup of the last.fm muisc tracking service and the Technorati blog search service, this prototype allows a last.fm user to automatically receive notifications when someone posts a blog entry about a musician that user has recently listened to. This was built in PHP utilizing the REST interfaces to the two services. It returns data to a web browser, as XML, or as an RSS feed.

View the prototype.

design
Mashup: "Flickr Neighbrhood"
by Brad Herman and Gilbert Hernandez, 2006
for IS 290-4, Mixing and Remixing Information, with Raymond Yee

Description - One of Flickr's greatest assests is the great number of photos posted to the network. In addition, the wide variety of photo subject and style help make it a vibrant one. However, such volume and diversity can be overwhelming to members trying to find their way through the photos. The tagging system, interestingness, group, and contact features are good tools, but are ultimately inadequate for introducing members to the photos and people that they would want to see but will probably miss in the sea of information. The Flickr Neighbrhood is another tool aimed at helping make that connection between a member and the photos and people on Flickr that he or she would likely want to know about. It recommends other members to look at, based on their favorites and the tags that they use. You might just find a kindred spirit.

View the prototype (please be patient).

design
Website Redesign: "UC Berkeley Political Science"
by Brad Herman, 2005

Description - A complete redesign of the UC Berkeley Political Science department's website. This design was created following a competitive analysis and stakeholder interviews. It retained most of the existing content while improving page layout and usability. Significantly, this design takes advantage of CSS and javascript to improve user interaction and accomodate dynamically generated content.

View the site.

analysis
Business Analysis: "Caregroup ITIL Action Plan"
by Brad Herman, 2007
for IS 290-10, Service Implementation, with Hugh Taylor

Description - A detailed analysis that proposes steps the CareGroup hospital group should take to implement the ITIL service support framework in response to a serious IT failure described in a Harvard Business School case.

Read the Plan.

analysis
Needs and Usability: "AugmentationNation.com"
by Brad Herman, Adrienne Hilgert, and Libby Smith, 2006
for IS 214, User Needs and Usability, with Nancy Van House

Description - A detailed user needs assessment and usability analysis of a website under development. This study was designed to inform the client about effective future revisions of the website. It involved interviews with potential users and usability analysis of site prototypes.

analysis
Marketing Plan: "a photo sharing website"
by Andrew Dahl, Brad Herman, Olivier Morin, Minakshi Mukherjee, and Mark Shlimovich, 2006
for IS 290-6, High Tech Marketing, with Andrew Isaacs

Description - An hypothetical in-depth marketing plan for an early-stage photo-sharing startup. This plan includes a product review, compettitive analysis, discussion of market opportunities, and suggestions for promoting the product and growing its market share.

Read the plan.

research
"The Potential for Mass Service Delivery In the Modern Economy"
by Brad Herman, 2006
for IS 210, The Information and Services Economy, with Anno Saxenian and Bob Glushko

Abstract - This paper identifies the factors that are currently driving firms toward mass delivery of service. Then, it takes a stab at describing what mass delivery of service looks like, the characteristics that set it apart from traditional thinking about service delivery. Next, it lays out a framework of important considerations in evaluating the mass service potential of a given firm. Finally, as an example, this framework is applied to a category of service firms to predict how well suited that type is for mass service delivery.

Read the paper.

research
"Evaaluating Reliability in Collaborative Information Products"
by Brad Herman, 2006
for IS 203, Social and Organizational Issues of Information, with Coye Cheshire

Abstract - This paper proposes a design for a reputation and rating system to increase the quality of articles on Wikipedia and its reliability as a source of information. A combination of reader feedback and distributed moderation will algorithmically generate reputations for contributors and ratings for articles. The ratings help readers evaluate reliability by providing needed cues that summarize the extent of and participants in the editing process for an article as well as past readers’ opinions of it. Furthermore, individual reputations have been shown to increase quality and adherence to shared norms in virtual communities. These tools can help Wikipedia address some of the problems it faces while maintaining the openness of its operation.

Read the paper.

research
"Open Media Remixing and Sharing"
by Mariano Ferrario, Brad Herman, Ross Housewright, Ivan Tam, and Bethelwel Wilson, 2005
for IS 290A-2, Open Source Digital Information, with Mitch Kapor and Pam Samuelson

Abstract - With the notable successes of software open-source projects including Linux and the Apache Web Server, questions arise about the adaptability of open-source development and licensing models to the domains other than software alone. Namely, can a community of users leverage the Internet to freely share source material and the finished product so that society as a whole can reap its benefits? This paper attempts to examine how the open-source development and related licensing models are applied to the production of electronic music and imagery. Three online communities involved in the production of electronic media are examined and compared across their licensing practices, their community norms, as well as any economic factors that may motivate or otherwise affect these communities. This paper will also explore factors involving the cultural significance of the source material and how this affects sharing and licensing in electronic media.

Read the paper.